One should not underestimate the celebrities influence on social media.This is due to their massive followers on social media. For example, Kylie Jenner tweet against Snapchat, facilitated losses that amounted to billions of dollars in a period of one month. A huge group of people liked her status whether the post was planned for or not. Below are some of the ways in which Kylie Jenner uses her marketing power.
Kylie uses her social media influence to promote products and the companies.Before Kylie posted her tweet, Snapchat was actually making billions of losses on that investors had not realised. Snapchat was losing billions in advance even before Jenner’s post only that the investors failed to notice.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Therefore, her tweeting about it made people aware.This Therefore is an eye opener for social media companies to endorse celebrities as they are the core of their user base. Hence bringing in a celebrity will bring more people.
Success in cosmetics is another way she uses her online marketing skills. US Presort findings show that a higher rate of consumers do comprehensive research on a product online before they decide to use that brand.But When a celebrity uses a specific brand, consumers tend to trust it, and the product becomes a success. It is according to this that Jenner’s make up product name was a success in time less than two years as it made millions. For this reason, celebrities with the calibre of Kylie Jenner promoting a brand will make their followers and other people to use the product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics line The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.
As both a mother and a businesswoman, Kylie uses her skill s to show that women can achieve a lot also in the society. To Jenner since her childhood, the idea of being a successful businesswoman was unsound and such women seemed incapable to raise a family. By using the social media influence, Jenner proves this stereotype wrong. Because Kylie Jenner is on the verge of becoming a mother, She, therefore, uses her cosmetics to come up with brands that mainly targets mothers. Being that there is a great impact that arises from the brand in relation to outward forces and inner growth, Jenner’s products users were not affected even after the decision to focus on mothers.This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.