How Realtors Can Build a Social Media Campaign.
Social media as a digital marketing campaign can be a great asset for realtors. This is not just because there will be more than 27 billion users by 2019. However, social media can be used as the ultimate channel to interact with clients. For instance, blogs can be expressive such that they give you an opportunity to partner and share important content for you as a realtor or agent.
A social media campaign that is used well helps to leverage your other digital marketing channels such as websites and blogs. At the same time, social media would help boost your pay-per-click and SEO campaign. Actually, social media should not intimidate you. To start off, however, here is a quick guide.
1. Know your target client.
Usually, when the marketing campaign is intended for a certain audience it is likely to succeed. When you do not have a certain audience, it will also be difficult to come up with a specific audience. Therefore, before start using social media, you need to know your target audience. For instance, do you want to engage newly retired couples? Are you targeting those looking to rent or own? Homebuyers for the first time in Santa Barbara?
When identifying your client, therefore, you need to be very specific. You can look for such client through personal research, client feedback, and surveys. Basically, having a specific client will lead to a more targeted content. When you have targeted and personalized content, your customers will understand you better as well as maintain current clients.
2. Have a specific goal.
Often, social media is seen as a kind of endless campaign where you post content every day and try to get new clients. Instead, social media is used to build distinct campaigns for specific end goals. At the same time, these campaigns can have short timelines of two days, a month or six months. For each campaign, have your expected result. For instance, do you want more subscription to your newsletter or do you want to turn social media followers in real clients?
It is often difficult for many realtors to identify an end goal for social media campaigns. This has led to realtor’s juggling various digital marketing campaigns at the same time.
3. Your content should be rich.
Basically, a chain of content forms the building blocks in any marketing campaign. Because of this, regular status updates, sharing links, and blog posts are essential. Basically, a rich content is essential because you will find both relevant content and one that is less relevant in the social media. Therefore, the content should be intriguing, intelligent and concise.